![](http://gruesum.com/cdn/shop/files/somuahpicturenew_{width}x.png?v=1628221536)
THE SLOGAN
DISCOVER THE COLLECTION![](http://gruesum.com/cdn/shop/files/whithoodie_{width}x.png?v=1628485070)
THE CAMPAIGN
SHOP THE COLLECTION![](http://gruesum.com/cdn/shop/files/363B127A-FCC2-4428-8E9E-9EF0EFAB3C23_{width}x.jpg?v=1632707099)
Limited Edition
EXPLORE![](http://gruesum.com/cdn/shop/files/photo_mar_22_8_37_26_pm_{width}x.jpg?v=1625438836)
THE MISSION
UNDERSTAND THE MISSION![](http://gruesum.com/cdn/shop/files/0BDF165E-1F5B-4455-9008-4F1B31D6ED08_{width}x.jpg?v=1635804317)
Cared with pride
Quality not QuantityUse left/right arrows to navigate the slideshow or swipe left/right if using a mobile device